The Art of Theater

The Geffen Playhouse is a well-established cultural destination in Westwood. Soon after I joined the team as Director of Marketing and Communications, we identified the 2018/19 season as an opportunity to re-energize the theater’s image as a dynamic home for live performance with a new Artistic Director at the helm. The entertainment design house Gravillis was selected to create graphics that would represent the themes of each play, emphasize the artful execution audiences have come to expect from Geffen Playhouse productions, and establish a distinct look and feel for the season.

The season’s branding launched with the campaign for The Untranslatable Secrets of Nikki Corona. — The season’s branding launched with the campaign for *The Untranslatable Secrets of Nikki Corona*.

A street banner campaign promoted The Untranslatable Secrets of Nikki Corona at 200 locations throughout L.A. for a period of eight weeks. — A street banner campaign promoted *The Untranslatable Secrets of Nikki Corona* at 200 locations throughout L.A. for a period of eight weeks.

One sheets for other productions of the season illustrate the layered, artful aesthetic of the branding as a whole, while also highlighting the content, themes, and selling points specific to each play.