Annual Reinvention

The Sundance Film Festival is an annual celebration of the best new independent storytelling from around the world. In keeping with its commitment to emerging voices and fresh perspectives, the Festival’s graphic identity is reinvented annually. As Director of Marketing, I led the annual ideation, development and implementation of Festival graphics for eight years in collaboration with Festival Director John Cooper. From animations for theater screens and digital assets to merchandise and print collateral, the Festival adopts a new look and feel each year.

*A stack of Festival Catalogs represents the custom graphics created each year.*

2015 Sundance Film Festival

For the 2015 Festival, we developed a graphic identity representing the light of cinematic projection, the convergence of people and stories, and the sense of a creative community that defines the Sundance experience. With the iconic image of an eclipse as the central element, a team comprised of agency designers, freelance vendors, and Institute staff applied the visuals to the full range of Festival materials and products. Design by Mother.

Environmental Branding

From street banners to set designs, the graphics provide the visual framework within which the Festival takes place, for those on the ground and for those experiencing the event through media. Including earned, owned, social, and paid media, the Festival garners roughly thirty million impressions with audiences around the world. Environmental graphics were produced by Infinite Scale.

Merchandise

With apparel, giftware, totes, and more, Festival merchandise provides an important earned revenue stream for the Institute.

Festival Bumper

The Festival bumper is shown on theater screens before every film of the Festival. In 2015 the bumper was created by Andrew Lush.

Collateral, Paid Media, and More

Annual branding is also applied to all publications, advertising, ticket stock, step and repeats, badges, volunteer uniforms, and more.