Video
Video is a primary medium for sharing the Sundance story. As head of content, I oversaw all phases of video production for hundreds of pieces providing broad overviews, highlighting specific aspects of the organization, or promoting the work of Sundance artists. From ideation to promotion, I worked with Institute leadership, internal staff, freelancers, and top agencies to create a robust library of content that continues to engage a broad range of existing and new audiences around the world.
Brand Spots
A variety of brand spots highlight the Institute’s guiding vision and its remarkable impact.
In collaboration with the team at Wondros, we created a 6-minute piece comprised of new interviews, archival material, and film clips to demonstrate the big ideas driving Sundance, why its work is important, and the transformative role it plays in culture.
A one-minute piece created with Take Part welcomed audiences to the 2011 Film Festival with a reminder of the Institute’s timeless commitment to independent storytelling.
Short Documentaries
With short documentaries we shared specific aspects of the Institute’s story and the work of its artists. From concept through distribution, I oversaw all aspects of these pieces. Published on the Sundance site, the pieces were also shared through targeted emails, newsletters, and social media. Short clips were used to promote the content on platforms like Twitter and Instagram, and sponsors were provided with footage for their own promotional purposes.
A look at Virtual Reality through the lens of the 2015 New Frontier program.
Robert Redford shares the origin story of all things Sundance.
Sundance Film Festival Trailers
For each annual edition of the Sundance Film Festival, new pre-show trailers are created. Trailers celebrate the films of the year’s Festival and those from its history. These play before every film at the Festival and are adapted for use on social platforms and live streams.
In celebration of the 30th anniversary, Philadelphia-based 3-D projection-mapping artists Klip Collective produced this live action projection for the 2014 Festival.